Dan Sullivan, MD of DoorCo, talks to Windows Active about their recently launched solid-core composite door product that is engineered with GRiPCORE technology®, and the USPs that customers are particularly enjoying.
GRiPCORE technology® is proving to be unrivalled in the market. Its robust construction, with the unique matrix of a solid timber-core engineered with a hybrid of traditional and modern materials and our signature 4mm GRP outer skins, GRiPCORE technology® delivers a cutting-edge, modern-day addition to any home. It’s truly one of the most engineered doors the market has ever seen. It combines quality and strength to deliver exceptional tolerance and security, balanced with innovation and aesthetics. It boasts some impressive performance stats too, with for example, its maximum thermal movement of 3mm. Furthermore, GRiPCORE technology is available with exclusive door designs, colours and glass options making it an attractive proposition for anyone’s composite door portfolio.
Point of differentiation
There is little point investing in a product that doesn’t bring something new to the market. GRiPCORE is the full package: a product that performs – it’s a stronger, heavier and more robust door that will not crack, move or de-laminate – and has an attractive sales proposition. To give GRiPCORE a point of differentiation that suits its class, there’s an exclusive range of PAiNT colours to suit all tastes and decorative GLAZiNG options, including tectonic that was designed by Jeyda, our creative consultant, and created exclusively for us by RegaLead. To also note, the current GRiPCORE door complies with current Doc L standards, which for timber doors is in place for all of 2022. GRiPCORE version 2.1 will be available in 2022 which will future proof the product for all future Part L compliance.
Comprehensive marketing support
To support the GRiPCORE sales proposition, DoorCo invested in comprehensive marketing portfolio that won us a G21 Award. There is a fresh new brand that customers can access at any level to adopt into their own marketing, from a simple stamp to a high-end brochure, CGI video to demonstrate the technology within the door, and a library of other marketing materials, both physical and digital, available via the Online Asset Portal on our website.
These USPs are particularly appealing for our installer customers, who access GRiPCORE through DoorCo’s prepping service or via our network of fabricators. However, DoorCo is a conscientious supplier, committed to making all our customers’ lives easier. For us, creating the GRiPCORE product this was only half the battle. We wanted to make sure it was easy for our fabricator customers to adopt into their manufacturing too.
Manufacturing ease
GRiPCORE technology® has two major benefits for DoorCo fabricators. Firstly, if you are an existing DoorCo customer, there is no addition investment required to produce it. The manufacturing requirements of GRiPCORE match ORiGINAL (our foam-core composite door option) so there is no need to purchase additional tooling or equipment.
Secondly, and most importantly, GRiPCORE is delivered in a single size 914mm (44mm) slab. This means that from a single blank, you can create all required door sizes which opens up a whole host of benefits to manufacturers. Ordering and stocking GRiPCORE is more efficient, saving you time and money by removing the complex matrix many have traditionally had to work to. Furthermore, DoorCo places a huge importance on making sure we have stock available to our customers which we can also be delivered on a Just In Time service, making stocking issues practically non-existent.
Full design portfolio
Finally, as our range of blanks were originally developed with efficient manufacturing in mind and our customers are familiar with the options available from DoorCo, GRiPCORE comes in our six most popular slabs: 4 panel blank top, 6/4 combi and Farmhouse which are the basis of our Traditional door designs; Flush for contemporary styling; and Monza II and Links that create our Designer options.
GRiPCORE technology® is opening up a new dimension of solid-core composite door performance and aesthetics for the market, with a product that delivers from a supplier that is committed and conscientious. DoorCo’s motto is ‘whatever it takes’ and this certainly rings true with GRiPCORE technology®.
Find out more: www.gripcore.com or visit us on stand Q11 at the upcoming FIT Show.
