In this latest Door Trends column, Ben Aspinall, DoorCo’s Head of Technology & Marketing shares the leading composite door supplier’s plans for FIT Show 2022 with Total Fabricator Magazine.
With FIT Show being the first big industry event since 2019, there is much anticipation to discover what’s new and what’s next. For DoorCo, it is our first time exhibiting in the NEC, with a big presence, an all-new brand which encompasses our company values and a host of unrivalled composite door innovations showcasing the latest trends in composite doors:
Launched last year during the pandemic, GRiPCORE technology® has until now had limited exposure to the market. Its robust construction, with the unique matrix of a solid timber-core engineered with a hybrid of traditional and modern materials and our signature 4mm GRP outer skins, along with the innovative one-size-fits-all design and exclusive designs, PAiNT colours, GLAZiNG options and award-winning marketing support, GRiPCORE is going to be a real talking point.
The ORiGINAL foam-core composite door is one of the best on the market and with its fresh new brand and wide portfolio of Traditional, Contemporary and Designer options, ORiGINAL provides an inclusive introduction to the world of DoorCo that visitors will want to see.
Like GRiPCORE, FLiP was launched last year so the wider market may not be aware of some of the revolutionary benefits our new glazing cassette system has to offer. Visitors will be able to see first hand the design and performance features that set FLiP apart. There will also be new designs on display including Standard Square and the return of Turnberry and Turnberry grid.
Something that is totally new to the market is our FD30+ fire door, FiRECORE. It’s in an element of its own – where most FD-30 fire door alternatives only achieve 30 minutes of burn time, FiRECORE achieves market leading results in fire safety, withstanding up to 54 minutes (based on multiple testing averages) burn time.
Components for extra style
No display of trends would be complete with out our reformed range of approved components, GLAZiNG and PAiNT. Visitors will be able to discuss the exclusive glass and colour offerings which are the foundation of door style. There will also be the chance to explore the options with our online door designer and understand more about the technology behind the brand with a dedicated hub.
Time to connect
As well as exploring our products, the exhibition gives visitors a chance to reconnect. DoorCo’s aim is to connect with customers, prospects and the industry as a whole and showcase that there’s more to DoorCo than doors. In the competitive market we currently face, with all the trials of the last couple of years, integrity is key and customer service is paramount and DoorCo is committed to both.
To support this we’ll have a full team in attendance, with representatives from our overseas partner DoorCo KR, customer services, sales, marketing and technology. We are all there to discuss the service we provide, from comprehensive manufacturing support to award-winning marketing, unrivalled onboarding, barcoding and JIT delivery options.
Of course, its not all about work – we’re making the most of the social side too with authentic Korean tapas lunches and a late night party on the Wednesday night. Join us on stand Q11 for some Bulgogo rice or Jangjorim, to sample some Korean Soju, or just enjoy a drink on us and find out more about the ultimate industry composite door offering.
To register for your free ticket: https://fitshow-2022.reg.buzz/?exhibitor-inviter=a2d118bc-ff1b-11ea-8ba4-000000000000 or for more information call: 01625 428955 or visit: www.door-co.com.
