The growth in the UK residential door market as indicated by the latest AMA Research does not come as a surprise to us at all. DOORCO’s own growth certainly reflects these trends – in fact, we’ve just had the best sales month ever – and few can argue that composite doors have been the star of the show.
The report states that “composite doors have continued to take share across all sectors of the external door market” and that “it’s likely that composites will continue to gain share”. This is all great news, but the challenge for suppliers like DOORCO is to continue to innovate to maintain value in the supply chain. As an industry we need to ensure that we don’t allow products to become commoditised while they are still enjoying strong consumer demand. To this end, we have lots of interesting product developments coming out at the end of the year that we believe will further inject growth into the composite doors market.
It is always encouraging when independent research underpins your own view of the market and your company’s own buoyant sales. And in the wake of Brexit uncertainty, it’s also great to see that forecasts are positive, not just for the composite door market that directly affects us, but for the UK building and fenestration market as a whole. Long may it continue!
