DoorCo is delighted to have been awarded ‘Highly Commended’ for their marketing campaign around FIT Show 2022, by the exhibition organisers.
Ben Aspinall, Head of Technology & Marketing comments: “For DoorCo, FIT Show 2022 was a resounding success where we met our objectives of connecting with the market and cementing our position as the UK’s leading composite door manufacturer. Since the last time we exhibited at FIT Show, there’s been quite a few changes at DoorCo. Our campaign, ‘DoorCo is back with much to say’ was complex, and therefore it was vital that our messaging didn’t get confused or diluted. Through working with strategic PR and marketing partners, we delivered a campaign that was cohesive and coherent and we are incredibly proud that our efforts have been recognised with a Highly Commended in the ‘best FIT Show marketing campaign’ for 2022 (above 70m2).
“Delivering FIT Show really was a team effort, from the designers to the supply chain partners that helped us with product, to the team that worked on the stand throughout the show, and we would like to say thank you to all those involved, as well as a thank you to everyone that engaged with us at the show.”
“Well done to all the other winners in this year’s awards.”
FIT Show event director, Nickie West commented on the result: “The standard of campaigns that our exhibitors produced across the board for 2022 really was exceptional. What really stood out with DoorCo’s campaign, which – much like our own campaign – was designed to reconnect the brand as a whole with the market, was how comprehensive it was in its delivery. Dan and the team really did take full advantage of the pre, during and post event opportunities to leverage their brand via FIT Show.
“There’s sometimes a misconception that it’s only really worth exhibiting at an exhibition if you have a new product to launch, but events have a far broader reaching impact as part of the whole marketing mix.
“You only needed to look at the DoorCo stand across the three days of FIT Show to see how well their campaign worked in delivering an audience for them (their hospitality was second to none too!). And I know from speaking with the DoorCo team since FIT Show that they have continued to reap the benefits of exhibiting with customers old and new.”
Read the full announcement from FIT Show: https://www.fitshow.co.uk/fit-news-item/1037-fit-show-announces-2022-marketing-award-winners
