DOORCO Ltd recently opened its doors to Editors of the industry’s trade media. The company hosted an informal event where they were able to tell the story of DOORCO and offer a behind the scenes tour of its UK manufacturing facility in Macclesfield, as well as offer a sneak preview of its up and coming innovations. The Directors spoke candidly about how they arrived to establish DOORCO, their philosophy and the developments they’ve made since – all the while keeping the focus on customers.
Dan Sullivan, Managing Director of DOORCO explains: “This is the first time we have ever invited the trade media behind the scenes of DOORCO en masse. We’ve built the business up organically; my aversion to debt has made sure that our investments have been to strategically grow the business, remain independent and maintain focus on innovating to drive our product offering forward for our customers: we have the largest offering of composite door styles on the market, as well as the unique LINKS slab which is designed to complement aluminium profile, launched this year. It was a great opportunity to tell our story, why we chose to be independent and how our desire to innovate has shaped us – now and for the future.
“Feedback from the editors was very positive about the company and the team behind it. We are a family run business, probably more honest than most and that’s exactly what the press saw on the day. We were able to give our visitors insight into what’s important to DOORCO – how we do things a bit differently for our customers (large and small) and how we’ve been investing in the future of the composite door industry.
“Our visitors were given a guided tour around our manufacturing, warehouse and distribution facility, from which we distribute our prepped, painted door blanks, or from warehouse stock. In addition to this, we also supply our larger fabricator customers with containers direct from Korea – last month saw over 26,000 door blanks delivered in to the UK.
“We were able to showcase some of the investment we’ve been making across the board, as well as talk about our plans for the next stage, both in the UK and Korea. This also gave the Editors the chance to meet our growing team and some our key recruits appointed over the last 12 months.
“The day was finished off with a tour of the local independent Red Willow brewery which grew from very humble beginnings. As well as great beer, it was really interesting to see a lot of synergies between our businesses and the desire we both have to innovate and keep moving forward.
“It was a great experience to share our story with the trade editors and gain their valuable feedback – we run an open-door policy at DOORCO so will continue to welcome any other media partners, customers, or potential customers, to our facility”.
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