Ben Aspinall, DoorCo® IT & Marketing Manager gives Glass News an exclusive insight into the leading composite door manufacturer’s brand new website which showcases the company’s updated brand and growing product range in a modern, stylish and useable way.
DoorCo® has undergone a marketing revolution since March 2020. There has been a change in strategy, promoting our product offering through an increased and redesigned online presence on social media, and in particular Instagram. We have also undertaken a large re-branding project, from the top down. Our new DoorCo® brand which focuses on our core values that are the cornerstones of our business, marks our progression and the evolution we have undergone to become a serious player in the composite door market. Despite the turbulent trading period we’ve all been experiencing, we have also launched two ground-breaking new products: our new solid timber core door engineered with GRiPCORE® technology and FLiP®, our revolutionary glazing cassette system with unique Foam in Place technology. So, it was time to bring our website in line with where DoorCo® is today.
Working with our web partners The Consultancy, the new website clearly demonstrates our new house of brands, what DoorCo® stands for, and what we want to achieve going forward in an engaging and modernised manner. Our new products, our revitalised foam core ORiGINAL door, our updated PAiNT and GLAZiNG ranges and a few new brands that will be coming online in the coming months, are all clearly demonstrated.
Collections
Another change we have instigated is the way we categorise our door collections. Up until now, the choice has only been Traditional and Contemporary, but as the composite door market expands, new options are introduced which are a cut above the rest. We call them Designer.
Our Designer collection includes some of our best products, like Links and Monza II (especially when coloured with our unique PATiNA range) that really are in a league of their own. The Traditional collection contains our moulded and farmhouse/ cottage style doors. Contemporary contains the Flush and Inox styles.
Developed for customers
The aim of the website is to continue growing our online brand and making us more accessible to our customers. The website clearly demonstrates what we can offer each type of customer in a professional and creative manner. As well as showcasing DoorCo’s brands and services, the new website has been developed to be functional too. It includes new features that allow us to easily support our customers. For example, there is a new Asset Portal where customers can log in securely and download whatever they need from marketing materials to technical information.
There’s an Inspirations gallery where we’re collating images of our doors in real-life and designer situations to help showcase DoorCo® doors in a multitude of properties, without customers having to rely on their own stock of photos, which are always hard to find or require a huge photography budget. The real-life images come from customers and homeowners that have shared their new doors with us, and all submissions are credited to the owner. It’s a potentially great sales tool for everyone.
Finally, there is the online Door Designer that has been updated in line with all our changes – new categories, products, glass and glazing options, colours and hardware options, including smart technology that we now supply. The Door Designer is an important tool for collating leads for our customers from homeowners who submit their door designs via this portal for a quote.
We’re delighted with the new website – the structure, design and useability has modernised the DoorCo® offering in a unique and creative way, and it stands us in good stead to enhance our communication with customers and potential new customers for years to come. So far, the feedback has been great, and we’d love to know what you think.
